What Is The Recycling Factory/ASDA Tickled Pink Program?
ASDA’s George has launched an innovative initiative that combines textile recycling with breast cancer fundraising. This program, in partnership with Yellow Octopus Group, encourages people to donate unwanted clothing. In return, participants receive a 10% discount voucher for George.com purchases.
This effort helps divert textiles from landfills while supporting breast cancer charities. For every kilogram of clothing donated over 2kg, 27p goes to Breast Cancer Now and 12p to CoppaFeel!. Over 25 years, this campaign has raised over £71 million for these causes.
With more than 400 clothing banks across the UK, this program makes it easy to contribute. The 2023 campaign also includes special anniversary t-shirts and pink-branded products. It’s a meaningful way to address both environmental and social issues.
Introduction to the Recycling Factory/ASDA Tickled Pink Initiative
Celebrating 25 years, this initiative blends fashion with a cause, supporting breast cancer awareness. It stands as the UK’s longest-running corporate charity partnership, raising over £71 million to date. This milestone highlights its enduring impact on research and education.
The 2023 campaign features celebrity “Doortraits” with stars like Lorraine Kelly and Denise Lewis. These collaborations amplify the message, encouraging more participation. Special anniversary t-shirts and slogan sweatshirts are also part of this year’s collection, making it easier for everyone to contribute.
Products like the £8 women’s t-shirt and £10 men’s t-shirt donate 15% and 10% of proceeds, respectively. In-store activations include pink-packaged brands such as Cadbury and John Frieda, creating a unified shopping experience. These efforts ensure that every purchase supports the cause.
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Funds are split 80/20 between Breast Cancer Now and CoppaFeel!, two leading charities dedicated to improving lives. This partnership structure ensures that donations reach those who need them most. The ASDA Tickled Pink campaign supports CoppaFeel and Breast Cancer, making a tangible difference in the fight against breast cancer.
Looking to the future, this initiative continues to inspire communities. By combining fashion, charity, and awareness, it sets a powerful example for corporate social responsibility. Join the movement and help shape a brighter tomorrow.
How the Recycling Factory/ASDA Tickled Pink Program Works
Unused garments become a powerful tool for change in this initiative. By donating unwanted clothing, you help reduce waste and generate funds for vital causes. This dual impact makes it easy to contribute to both environmental and health goals.
Clothing Take-Back Scheme
Participants can drop off unwanted items at over 400 collection points. Every kilogram donated beyond the initial 2kg generates 27p for Breast Cancer Now and 12p for CoppaFeel!. This transparent funding model ensures your contributions make a real difference.
Fundraising Through Recycling
Through a strong partnership with Yellow Octopus Group, donations are valued and processed efficiently. Funds directly contribute to research and awareness campaigns. This initiative is part of a larger effort to promote sustainability and corporate responsibility.
| Donation Weight | Breast Cancer Now | CoppaFeel! |
|---|---|---|
| 1kg | 27p | 12p |
| 5kg | £1.35 | 60p |
| 10kg | £2.70 | £1.20 |
Support for breast cancer awareness and research is at the heart of this program. By integrating with existing environmental initiatives, it sets a strong example for long-term sustainability in the fashion industry.
The Impact of the Recycling Factory/ASDA Tickled Pink Program
This program creates a dual impact by addressing both environmental and health challenges. It not only reduces waste but also supports vital causes like breast cancer research and awareness. By participating, individuals contribute to a brighter future for both the planet and people.
Environmental Benefits
Donating unwanted clothing helps divert textiles from landfills. This effort promotes sustainability and reduces the environmental footprint. Each kilogram donated generates funds for charities, making it a win-win for the planet and communities.
Support for Breast Cancer Research and Awareness
Funds raised are split 80/20 between research and awareness campaigns. This allocation ensures that both immediate needs and long-term goals are addressed. Initiatives like the #MovesForBoobs dance drive educate people about symptoms and self-examination.
Lisa Bacon, a community champion in Scotland, has been instrumental in spreading awareness. Her efforts highlight the importance of early detection and patient support. Educational tools like symptom checklists and tutorials empower individuals to take charge of their health.
Long-term goals focus on metastatic breast cancer research. These efforts aim to improve treatment options and outcomes. ASDA’s ESG report highlights significant contributions to these initiatives, showcasing their commitment to making a difference.
Conclusion
Combining fashion with a meaningful cause, this initiative continues to make a difference. Over 25 years, it has raised £71M+ for breast cancer research and awareness. This dual-impact campaign also diverts over 1M kg of textiles from landfills.
Through October 2023, pink-branded products remain available at asda.com/tickled-pink. These items directly support vital charities, ensuring every purchase contributes to the cause. Use store locator tools or QR codes to participate easily.
Looking ahead, expansion plans and 2024 goals aim to amplify this impact. ASDA’s leadership emphasizes their commitment to corporate responsibility. Join this movement to help shape a brighter future for both people and the planet.
FAQ
What is the ASDA Tickled Pink program?
The ASDA Tickled Pink program is a long-standing initiative that raises funds and awareness for breast cancer charities, including Breast Cancer Now and CoppaFeel!. It supports research, education, and early detection efforts.
How does the clothing take-back scheme work?
Customers can donate unwanted clothing at participating ASDA stores. These items are recycled, and the proceeds go directly to the Tickled Pink campaign, supporting breast cancer charities.
What are the environmental benefits of this program?
By recycling clothing, the initiative reduces waste and promotes sustainability. It also encourages customers to adopt eco-friendly habits while contributing to a meaningful cause.
How does the program support breast cancer research?
Funds raised through recycling and other activities are donated to breast cancer charities. These funds help finance research, awareness campaigns, and support services for those affected by the disease.
Can I get involved in the Tickled Pink campaign?
Yes! You can participate by donating clothing, purchasing Tickled Pink products, or supporting fundraising events at ASDA stores. Every contribution helps make a difference.
How long has ASDA been running this initiative?
ASDA has been supporting breast cancer charities through the Tickled Pink program for over 25 years, making it one of the longest-running campaigns of its kind.
What happens to the clothing after it’s donated?
Donated clothing is either recycled or repurposed. The proceeds from these processes are channeled into the Tickled Pink fund, directly benefiting breast cancer charities.
